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    多品牌戰略
    Multi-brand strategy
    品牌體現一個企業的綜合實力,是企業發展的生命力。

    集團從2002年開始實施多品牌戰略,將不同品牌定位于不同產業,讓每一個品牌都具有鮮明的個性,滿足不同的消費需求。

    集團每推出一個品牌,都成功地在不同的市場上占據重要位置。

    糕點烘焙類食品品牌“達利園”、薯片類休閑膨化食品品牌“可比克”、餅干類烘焙食品品牌“好吃點”、

    涼茶品牌“和其正”、保健食品功能飲料品牌“樂虎”……

    多品牌戰略的成功實施,為集團的發展插上騰飛的翅膀,成為達利集團的核心資產。

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